The Analytic Hierarchy Process (AHP) is a technique for handling complex decision making exercises. Instead of prescribing a "correct" decision, the process helps the decision makers find the one that best suits their needs given their understanding of the problem.

The strength of the AHP lies in it's ability to combine quantitative and qualitative data into the same system to produce a transparent, statistical set of conclusions. While the maths behind the AHP process are available, generating such studies is both time consuming and requires a high level of mathematical understanding.

Simple AHP removes both of these constraints. The intuitive interface and study creation wizards will walk you through the entire process from start to finish before letting you produce high quality graphics of your conclusions. It can even automatically generate reports for you as Microsoft Word documents or Adobe PDF files.